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Saturday, November 19, 2011

GEOG 460 Travel Operations and Planning

GEOG 460 Travel Operations and Planning (3 Crs.) S.  Systematic analysis of commercial travel operations and group travel planning, incentive planning, meeting planning and other wholesale/retail travel operations.  Instructional Objectives: students will be able to understand how the meetings industry functions within the broader context of travel and tourism.  Goals: To familiarze students with the event industry:  Overview of meetings, conventions, special events, incentive travel, destination weddings, trade shows and exhibitions including the roles of organizations and people involved in the businesses that comprise this segment. Students will explore and develop an understanding of the events field by planning an actual event this term. The focus is on the historical development, organizational structure and career opportunities that exist within this discipline. This course introduces T&T students to the methods and techniques utilized in planning organizing and delivering events.

Set text book: The material in this course is contained in the book: Meetings, Expositions, Events, and Conventions: An Introduction to the Industry by George G Fenich, PH.D. Department of Hospitality Management, East Carolina University. Publisher: Prentice Hall; Edition Number: 2; ISBN: 0132340577; Publish.

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry, developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions, has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID’s; lead retrieval systems; blogging; mobile technologies and more! For practitioners, academics and the general public involved in meetings, expositions, events and conventions.

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