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Showing posts with label Textbooks. Show all posts
Showing posts with label Textbooks. Show all posts

Wednesday, December 14, 2011

TEXBOOKS: GEOG 290, Tourism: Concepts and Practices By: Dr. Johnny Walker

GEOG 290 World of Travel and Tourism (3 Crs.) F, S.

This course is designed to introduce and give a basic understanding of the nature, segmentation, and historical development, social, economic, and cultural aspects of the industry. An introduction of the world of travel and tourism, with special emphasis on its industries, systems and career opportunities. This course introduces students to international tourism, including definitions and historical development, positive and negative impacts, visitor motivations and market issues. Both domestic and international issues and examples will be covered. Course Prerequisites: There are no prerequisites for this course. This course is designed for students with no previous exposure to travel and tourism.

Set text book:
The material in this course is contained in the book: Tourism: Concepts and Practices By Dr. Johnny Walker. This textbook explores this exciting field using a systems approach. Building on the author’s experience, it looks at the characteristics of tourism and the demand side first, then organizing tourism, followed by the operating sectors. Full-color photographs, industry profiles, and a career emphasis reveal the opportunities tourism holds for both consumers and professionals.  Special geography spotlights examine the reasons people travel and the places people go.  Features  Builds on the author’s  experience–using examples that capture the world’s largest and fastest growing industry.
 Book offers industry examples gleaned from the author’s years of experience in the field.
 Uses a systems approach–to form the foundation of the text.
 Includes five parts devoted to the characteristics, organization, operations, and social and cultural aspects of tourism.
 Emphasizes real-world connections–using case studies, professional profiles, corporate profiles, career information and more!
 Takes students into the world of tourism and the opportunities it holds for both consumers and professionals.
 Focus On contributions–authored by industry experts, these include two by your Professor and her SCSU T&T students "Planning Green Events”   Chapter 9, pp. 310-312; "Space Tourism" Chapter 16, pp. 506-509; Chapter 3, pp. 77 Beluga Whales; Chapter 4, pp.132, Indonesia; Chapter 12, pp. 388, Islas Galápagos.
 Provides multiple views of the tourism industry through the eyes of experienced professionals.
 Offers Geography Spotlights–that look at reasons people travel and the places people go.
 Offers virtual trips around the globe and emphasizes the seven reasons people travel (Educational Tourism; Romantic Tourism; Adventure Tourism; Eco Tourism Cultural/Heritage Tourism; Remote Tourism; and Sea, San & Sun Tourism).
 Devotes a chapter to sustainability and ecotourism–see Chapter 12. Addressing current trends and issues in the field.
 Offers case studies, Internet exercises, suggested activities and Apply Your Knowledge questions–in every chapter.

TEXBOOKS: GEOG 498 The CLIA Guide to The Cruise Industry By: Dr. Mare Mancini

Set text book: The material in this course is contained in the book:

CLIA Cruise Industry Textbook

CLIA Wrote the book on cruise vacations...and now you can have a copy of your own!
The CLIA Guide to The Cruise Industry
ISBN #1111130892
provides a lively look at one of the most successful forms of travel today: cruising. Written for industry professionals, travel students and anyone interested in the cruise experience, this new, full-color publication features breezy, magazine-like prose, dozens of photos and illustrations and numerous interactive activities to help reinforce what you've learned. Written by Dr. Marc Mancini, The CLIA Guide to the Cruise Industry is now value-priced.

TEXTBOOKS: GEOG 460 Meetings, Expositions, Events & Conventions

Table of Contents

PART I: INTRODUCTION
1.      Introduction to the Meetings, Expositions, Events and Conventions Industry
2.      Meeting, Exhibition, Event, and Convention Organizers and Sponsors

PART II: KEY PLAYERS IN THE MEETINGS, EXPOSITIONS, EVENTS AND CONVENTION INDUSTRY
3.      Destination Marketing Organizations (DMOs)
4.      Meeting and Convention Venues
5.      Exhibitions
6.      Service Contractors
7.      Destination Management Companies
8.      Special Events Management

PART III: KEY ELEMENTS IN MEEC PLANNING
9.      Planning MEEC Gatherings
10.    Producing MEEC Gatherings
11.    Food and Beverage
12.    Legal Issues in the MEEC Industry
13.    Technology and the Meeting Professional
14.    International Issues in MEEC
15.    Putting it All Together